Visit the Gulf County website
This client wanted a website refresh that spoke to their natural and
easy-going personality and location.
The process involved gathering the clients google analytics information to create the Information
Architecture and SEO strategy,
gather information regarding their key target audience, the client's KPIs, and
the client's design preferences.
All of this information helped establish a strategy to develop their personas, the wireframes, and
website's design.
Visit the Gulf County website
The client had a number of key performance indicators they wanted to target with their new website re-design. I took these KPI's along with the data collected from their google analytics and SEO findings to develop a wireframe structure suited for their destination.
Prototypes are developed with the client's end goal always in mind.
Due to how the CMS works, client's have full capability of moving modules around,
swapping out content to their liking after launch, and being able to control which modules to showcase
on the website and which to hide. As the UX Designer and Web Designer, it's important to better accommodate for
the client's future goals and future content when developing the prototypes.
As the UX Designer, I developed the prototypes using color-theory for CTA's, designed with
proper accessibility standards, and with Gestalt Principles always in mind.
One of the client's top KPIs was to make the ads seamless within the rest of the site's design. This module was also designed so that the client could replace any ad content with featured blog content or any other destination highlight they wanted to promote.
